Generating Sales

Whether your aim is to Grow-up or Scale-up, it requires continuous increases in sales revenue, acquiring and retaining  customers.

How easy this is to achieve depends on the strength and volume of demand and the ability to satisfy it.

Demand

The level of demand for your product or service depends on the quality 4 external criteria:

DESIRE:

the volume and urgency of the ‘want’ for your product

AFFORDABILITY:

How easily people are prepared to pay what it costs

TRUST:

How reliable the product is considered to be able to satisfy the desire as long as it exists

ACCESSIBILITY:

How easy it is to obtain and use 

Supply

The ability to supply satisfaction depends on Performance Quality: how well the organisation behaves every time it fulfills a customer’s desire.

This in turn is dependent upon deploying the right Resources  and Systems that can be relied upon to deliver a Trusted quality outcome everytime.

Trust is the critical KPI

Business is done between people & whether it is with a supplier, partner or customer, the ability to build a relationship of trust is the factor that determines the speed and ease with which your business  grows.

We help tech companies to grow by enabling them to become a trusted supplier,  by accessing existing trusted relationships along the channel ecosystem on their behalf, and by our ability to rapidly form and maintain new relationships.